Anglicisms and the mixing of linguistic codes as a tool for the reduction of the subject in the latest prose of Pelevin (on the example of the novel "Transhumanism INC.")

The article is dedicated to the analysis of Anglicisms and the mixing of linguistic codes in Viktor Pelevin's novel "Transhumanism INC." (2021) as a tool for the reduction of the subject. The reduction of the subject is understood as the semantic and ontological simplification of a person, whereby personality, consciousness, and body are reduced to operational categories: diagnosis, function, or consumer experience. The study focuses on the ways in which Anglicisms function within the narrative fabric of the novel: from the naming of bio-robots to interface units and intertextual slogans. Special attention is paid to the mechanisms of semantic saturation, intertextual substitution, and code-switching that create the effect of fragmented subjectivity in characters. The research shows how the English language in Pelevin's artistic world ceases to be a neutral means of communication and transforms into an active tool for reformatting a person, while philosophical depth is replaced by the flatness of a protocol and marketing slogan. The methodological foundation consists of linguistic stylistic analysis, literary hermeneutics, and intertextual analysis. The work is conducted in an interdisciplinary manner, combining linguistic, literary, and philosophical approaches to studying Anglicisms in contemporary Russian prose. The scientific novelty of the research lies in the systematic analysis of Anglicisms in terms of code-switching and reduction of the subject, which has not been previously undertaken in studies examining the specifics of Pelevin's text. Unlike earlier works focused on linguistic games or markers of the epoch, the author considers code mixing as an ontological mechanism structuring the post-human reality of the novel. The proposed analytical lens of "reduction of the subject through Anglicism" allows for the description of the mechanisms of deontologization of a person in postmodern text. Two key functions of Anglicisms have been identified: ontological (setting the rules of existence in a post-human world and reducing personality to a superficial description) and marking (denoting belonging to a specific culture). The results obtained can be applied to the analysis of Anglicisms in other texts of contemporary Russian postmodern prose.