This accounts the challenges faced in optimizing delivery when perfect data does not lead to effective decision-making.
Describes real-world challenges in delivery optimization projects
Illustrates issues faced during modeling efforts
Identifies non-modeling factors that significantly impact optimization outcomes
Suggests that perfect data does not always result in perfect decision-making
Abstract
This optimization story, in the spirit of Gene Woolsey’s “Fifth Column” series, describes the very real non-modeling challenges faced in many modeling projects.