Examines communication tensions between equity and equality in police social media interactions with disadvantaged neighborhoods, suggesting alignment is crucial.
Key Points
The aim is to explore how equity and equality principles affect police communication on social media with socially disadvantaged neighborhoods.
Utilized Instagram-related data for analysis
Applied computational theory construction
Informed by institutional theory and digital technologies framework
Identified three forces influencing equity-equality tensions: institutional pull for equality, police officers' push against equality, and residents' push against received equity treatments.
Highlighted a conflict between organizational equality commitments and officers' equity pursuits.
Proposed a framework to better understand equity-equality tensions in social media communication.