Easy as Pie, or Tasty as One? Effects of Taste and Convenience Cues in Instagram Dessert Recipe Videos on Emotional and Cognitive Processing, Memory, and Intentions

sponsorship: This work was supported by VLAIO (Flanders Innovation Grant number: HBC.2018.0397) . This funder had no influential voice in the conceptualization of the study, data collection, analyses, or the writing and submission of this manuscript. Paulien Decorte's current position is supported by EU Horizon Europe under the Marie Sklodowska-Curie COFUND grant No. 101081327 YUFE4Postdocs. (VLAIO (Flanders Innovation & Entrepreneurship), Flanders' FOOD|HBC.2018.0397, EU Horizon Europe under the Marie Sklodowska-Curie COFUND grant|101081327)