„Die Leute lieben das, weil die Chemie unfassbar alltagsnah ist“

Key Points

• The aim is to explore the popularity of chemistry in social media and provide insights for aspiring science communicators.
• Interview conducted with Jacob Beautemps, a physicist and science communicator.
• Discussion focused on new techniques and relevant scientific topics presented on his YouTube channel.
• Insights into the effectiveness of chemistry communication in social media platforms were collected.
• Jacob Beautemps has garnered 735,000 followers on his YouTube channel Breaking Lab.
• Chemistry is perceived as relatable and engaging when communicated effectively on social media.
• He provides practical advice for budding science YouTubers to connect with their audience.