In the current digital landscape, social media platforms have evolved into essential resources not only for the establishment of one's professional skills but also for personal identity. The abstract dives into the action plans and methods that individuals use to establish a unique digital identity that is in line with their both personal and professional aspirations. In addition to this, it investigates the impact that social networking has on individual branding, considering the budding and hurdles posed by a medium that is always evolving. This abstract offers insights into the evolving relationship between personal branding and social networking by exploring successful case studies and analysing the importance of authenticity, content curation, and engagement. In general, it highlights the impact of various social media platforms for creating personal brand that is valuable and has an influence in the present era. However, this study does not constrain itself to only these platforms. The purpose of the study is to make a significant contribute to the growing body of literature on personal branding by analysing the complex interplay of psychological, strategic, and technological elements that enable the formation of a meaningful personal brand through the use of social networking.
Baliarsingh et al. (2025) studied this question.