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June 1, 1988Journal of Advertising

Perceived Believability of Warning Label Information Presented in Cigarette Advertising

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RBRichard F. Beltramini

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Richard F. Beltramini (1988) studied this question.

synapsesocial.com/papers/69dc1918796be608a2b64efahttps://doi.org/10.1080/00913367.1988.10673110
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