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April 10, 2026ERA ForumOpen Access

The notion of consumer in EU law: between traditional concepts and digital realities

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Authors

PWPetra Weingerl

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Overview

This article explores challenges in consumer protection in digital markets, suggesting a revised legal framework for diverse consumer roles.

Key Points

  • The aim is to examine who qualifies as a consumer deserving protection in the evolving digital landscape.
  • Analyzes traditional consumer law concepts
  • Examines the impact of digital markets on consumer classification
  • Discusses the roles of active and passive market participants
  • Highlights the blurring lines between consumers and traders in digital contexts
  • Identifies the need for protective measures for both active and passive consumers
  • Suggests a revised legal framework accommodating new consumer roles

Cite This Study

Petra Weingerl (2026) studied this question.

synapsesocial.com/papers/69d893eb6c1944d70ce04d66https://doi.org/10.1007/s12027-026-00875-x
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1CONSUMER PROTECTION IN THE DIGITAL ECONOMY: A LEGAL ANALYSIS OF E-COMMERCE PRACTICES AND REGULATORY CHALLENGES2025 · 3 citations
  2. 2“Embedded Consumer”: Towards a Constitutional Reframing of the Legal Image of Consumers in EU law2024 · 5 citations
  3. 3From Legal Formalism to Algorithmic Justice: Rethinking Consumer Protection in the Digital Economy2025
  4. 4Consumer Protection on Digital Trading Platforms: An Economic Law Perspective2024
  5. 5The Consumer Well-Being Standard – Using Capability Economics to Conceptualize the Protection of Consumer Choice in (Digital) Competition Law2025