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April 15, 2026Electronic MarketsOpen Access

Human agency and deliberate reassertion in the age of generative AI: Evidence from online labor platforms

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Authors

LALars AndraschkoPWPauline Weritz

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Overview

Quantitative analysis reveals cognitive dissonance impacts agency in platform workers, suggesting new governance insights.

Key Points

  • This research aims to understand how platform workers navigate cognitive dissonance when using generative AI.
  • Conducted a quantitative survey of 232 platform workers in the UK
  • Examined four environmental triggers linked to cognitive dissonance
  • Analyzed relationships between cognitive dissonance, human agency, and behavioral responses
  • Identified key environmental triggers that influence cognitive dissonance in GenAI use
  • Showed cognitive dissonance constrains agency but may also lead to reassertion
  • Revealed paradoxical dynamics of human-AI interaction in platform work

Cite This Study

Andraschko et al. (2026) studied this question.

synapsesocial.com/papers/69df2b2ce4eeef8a2a6b0219https://doi.org/10.1007/s12525-026-00894-z
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