The article will focus on the concept of eco-hotel, ecotourism, the criteria for the creation of an eco-hotel and, subsequently, the certifications valid in Europe specifically in the Visegrád Group countries. The analysis of the Visegrád Group (V4) countries focuses on the ecolabel and comparison of certified and non-certified hotels. With the increasing number of ecolabels on the market, many hotels are trying to adapt to this growing trend. However, it is very important to expose the misleading advertising in the field of “being eco”. Tourists are often misled by the so-called “greenwashing”, which is an increasingly big problem. This negative phenomenon needs to be eliminated, and hoteliers should be motivated to create an environmentally friendly environment in the context of sustainable tourism development.
Molokáč et al. (2026) studied this question.