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April 15, 2026Open Access

Influence of Advertising and Promotion on Ayurvedic Product Buying Decisions

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Authors

DWDipali Dadasaheb WableDTDr. Mahesh B. Thorat

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Overview

Research examines how advertising and promotion affect buying decisions for Ayurvedic products, suggesting impactful strategies.

Key Points

  • This research investigates how advertising and promotional activities influence consumer decisions regarding Ayurvedic products.
  • Collected primary data from 100 consumers using a structured questionnaire.
  • Analyzed various advertising media: television, social media, print media, and online platforms.
  • Examined promotional tools such as discounts, offers, free samples, celebrity endorsements, and doctor recommendations.
  • Utilized statistical tools for data interpretation, including percentage analysis, correlation, and regression analysis.
  • Advertising significantly improves consumer awareness and purchase intention towards Ayurvedic products.
  • Promotional activities, especially discounts and social media campaigns, motivate consumers to try and purchase Ayurvedic products repeatedly.
  • Effective and credible advertising combined with strong promotional strategies positively impacts consumer buying decisions.

Cite This Study

Wable et al. (2026) studied this question.

synapsesocial.com/papers/69df2bece4eeef8a2a6b0e46https://doi.org/10.5281/zenodo.18502114
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