What question did this study set out to answer?

The aim is to explore how bowel cancer screening visuals can be designed to improve uptake through cultural relevance and emotional appeal.

April 10, 2026Open Access

A Thematic Analysis Exploring Bowel Cancer Screening Promotional Visuals in the United Kingdom and India

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The aim is to explore how bowel cancer screening visuals can be designed to improve uptake through cultural relevance and emotional appeal.
Conducted a thematic analysis of promotional materials related to bowel cancer screening.
Examined visuals from both the United Kingdom and India.
Identified key themes that affect the effectiveness of promotional materials.
Recommended ways to balance informational content with emotional appeal in visuals.
Identified cultural factors that must be considered for impactful messaging.

Resumen

The study provides practical recommendations for designing effective, culturally relevant promotional materials that balance informational content with emotional appeal, improving the likelihood of increasing bowel cancer screening uptake.

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Authors

Ioanna Yfantidou

Marek Palace

Christian von Wagner

Journals

HLRP Health Literacy Research and Practice

Actions

Institutions

University College London

University of Birmingham

University of Basel

References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

A Thematic Analysis Exploring Bowel Cancer Screening Promotional Visuals in the United Kingdom and India

Puntos clave

Resumen

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

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