The global crisis of contemporary culture: state and prospects

The purpose of the article is to analyze the global crisis of modern culture, its state and prospects. The methodology of theoretical analysis. The following scientific approaches were applied during the study: theoretical analysis and synthesis, generalization and interpretation of scientific sources. The results. The key manifestations of modern global culture are identified, overcoming which, in our opinion, is a priority task in the process of humanity entering a new stage of cultural history: The excessively rapid development of the technological structure of social life, compared to its humanization, leads to a rupture of cultural integrity, polarizing material and spiritual values in it, with the former gaining priority, although it is the latter that express the true essence of culture. After all, material manifestations of culture are only an external embodiment of a person’s spiritual attitude to the world around them and acquire social value far from always in direct dependence on the degree of spirituality embodied in them. The conditional “devaluation” of the humanistic content of the economic development of civilization leads to a crisis of its “material progress” — primarily due to the limited natural resources and the rapid growth of indicators of technogenic impact on the ecological balance. The scientific novelty of the study lies in the fact that the problem of the globalization crisis of modern culture is investigated in a culturological aspect using the principles and methods of cultural studies, which makes it possible to comprehensively cover the topic, which is so important for the spiritual development of not only the current, but also the future globalizing society. The practical significance of the article lies in the fact that the research carried out can be used as an important theoretical basis for developing a new strategy for overcoming the cultural global crisis and eliminating the threat of the disappearance of civilization as such.