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This research paper explores the integration of Artificial Intelligence (AI) in marketing and advertising, examining its transformative impact on the industry. The paper explores the various applications of AI in marketing strategies, its potential benefits, and the evolving landscape of consumer engagement. Through an in-depth analysis of case studies and industry trends, we aim to provide insights into how AI technologies are reshaping the way businesses promote their products and services.
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Lakshmi et al. (Wed,) studied this question.
www.synapsesocial.com/papers/68e7742ab6db6435876e9671 — DOI: https://doi.org/10.34293/sijash.v11is3-feb.7252
H. R. Lakshmi
H K Keerthi
Shilpa Ajay
Shanlax International Journal of Arts Science and Humanities
Meenakshi Academy of Higher Education and Research
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