A305: The International Communication Path of Table Tennis Sports Presentation

Table tennis carries a unique mission of cross-cultural communication. In 1971, the "Ping-Pong Diplomacy" with the strategic wisdom of "a small ball turning a big ball" set a classic model for sports public diplomacy. As a carrier of national cultural symbols, the international communication of table tennis should rely on major events to tell the table tennis story to achieve presentation and Presentation. As a key for event communication, in table tennis events, is driven by the synergy of three-dimensional elements: "competitive core + technological extension + commercial drive". Specifically, through the organic combination of visual and auditory elements and the flexible transformation of the field, the cross-cultural communication of table tennis can be carried out more vividly. This paper adopts two research methods. First, by comparing the sports presentation announcement scripts of major table tennis events in the past five years, we analyze them from three aspects: text content, discourse form, and discourse interaction. In addition, we randomly selected 100 viewers of major table tennis events for a questionnaire survey, focusing on: 1. the sense of ceremony through event lighting design, 2. The increase of immersion through the creation of event fields 3. The event information dissemination through bilingual broadcasting 4. The display of athletes' styles in event 5. The cultural performances are interspersed in events on cultural communication. Through the survey, it was found that the ritual empowerment of lighting design, the event spotlight system and dynamic score effects significantly enhance the sense of ceremony, and 78% of the respondents believe that lighting changes can effectively enhance the immersion of watching the game; multi-modal spatial narrative, large screens and mobile camera positions increase the density of visual focus, especially in mixed doubles events across countriesulti-dimensional perspectives significantly enhance cultural dialogue. Conclusion/ Discussion: There are multiple bottlenecks in the international dissemination of table tennis events. At the channel level, there is a reliance on traditional media, with insufficient development of emerging platforms such as short videos and the metaverse, which limits audience coverage. In terms of content production, there is an emphasis on competitive results, lacking cultural symbols. The application of technology and the interaction design show a one-way communication feature. In international communication, table tennis will serve as an important carrier for cultural exchange, promoting cultural dialogue and interaction among different countries and regions.