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February 17, 2026Open Access

Sustainable Marketing Practices in Rural Women-Owned Enterprises: Challenges and Opportunities

Key Points

The aim is to explore sustainable marketing practices in rural women-owned enterprises and the challenges they face.
Review of sustainable marketing practices
Analysis of challenges like finance and digital access
Examination of opportunities such as eco-friendly products and government support
Identification of challenges including limited finance and low awareness
Highlighting opportunities like digital platforms for marketing
Demonstration of improved competitiveness and trust through sustainable marketing

Abstract

This paper reviews sustainable marketing practices adopted by rural women-owned enterprises in India. It highlights key challenges such as limited finance, digital access, and low awareness, while also discussing opportunities like eco-friendly products, digital platforms, and government support. With examples from Tripura, the study shows how sustainable marketing can improve competitiveness, trust, and long-term community development.

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Authors

MEHFUZA SULTANA

Ishaanvi Shekhawat

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Pacific Dental College and Hospital

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Sustainable Marketing Practices in Rural Women-Owned Enterprises: Challenges and Opportunities

Key Points

Abstract

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Connected Papers

Discussion

Authors

Actions

Institutions

References and Citations

Citation Network

Connected Papers

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