Journal of Nonprofit Education and Leadership

This article examines the value of integrating professional credentialing programs with traditional academic degree pathways using the Certified Nonprofit Professional (CNP) credential as a case example. The authors explore how the CNP credential complements undergraduate and graduate programs by enhancing students’ professional readiness and specific competencies for the nonprofit sector. Findings from a survey of campus directors, the primary liaison between the Nonprofit Leadership Alliance and the college or university, provide insight into their perspectives on the importance of professional credentialing. In addition, drawing on case studies from three universities that have implemented the CNP in varied contexts and timeframes, the article analyzes institutional motivations, student outcomes, and effective strategies for credential implementation.