Analysis of lamb meat consumption in La Plata, Buenos Aires, Argentina

Argentine ovine meat enjoys a favorable reputation due to its production under extensive farming systems; however, its consumption remains low. This is particularly relevant in a global context in which the food crisis and widespread access to information have led contemporary consumers to consider not only price or traditional intrinsic attributes of foods, but also their contribution to health. Nevertheless, consumption levels remain low. The aim of this study was to characterize ovine meat consumption patterns in the city of La Plata, Argentina, during the period 2021–2022. A mixed-methods approach employing both quantitative and qualitative research techniques was used. Survey questionnaires were administered to 380 household representatives aged 18 years or older. Data were analyzed using descriptive statistics. Results showed that 62% of respondents did not consume ovine meat. Among consumers, 61% reported doing so because they liked its taste. Male predominance was observed among consumers, purchasers, and individuals responsible for cooking. Lamb was the animal category purchased by 85% of respondents. Occasional consumption (44%) and consumption at home (68%) were the most frequently reported patterns. Overall, ovine meat consumption was low. Therefore, advancing efforts to address factors associated with ovine meat consumption is relevant as input for contemporary policy discussions and for the transformation of the regional ovine sector.