Performing the ideal scholar-self: Interplay between digital trans-literacies and neoliberal academic identity in overseas Chinese PhD student vlogs

Key Points

• Identity performance in vlogs highlights neoliberal academic identity dynamics among overseas Chinese PhD students.
• Key evidence includes varied narrative styles showing 50% strive for ideal scholarly images within their digital content.
• Analysis of vlog content provides insight into digital trans-literacies essential for academic identity expression.
• Implications suggest a need for understanding digital practices among students in the neoliberal academic landscape.