Buy Less, Buy Better... or Buy More? The Contradictions of Second-Hand Fashion Platforms

Key Points

• Consumers may experience conflicting messages about sustainability when using second-hand fashion platforms, leading to confusion.
• The study identifies how digital platforms influence consumer behavior, particularly in purchasing habits related to fashion.
• Understanding market dynamics in second-hand fashion can inform better sustainability practices across the industry.
• The growing trend of buying second-hand fashion raises questions about the actual environmental impact of consumer choices.

Abstract