A Study on the Role Reconstruction and Practical Pathways for Newspaper Presenters in the Era of Converged Media

With the rapid advancement of media technology and profound transformations in the communication ecosystem, traditional newspaper media are undergoing a shift from impersonal to personalised communication. This has given rise to the new professional role of newspaper presenter.This paper, grounded in media contextualism and communication rights theory, examines the evolution of newspaper presenters' roles in the era of integrated media. By analysing their innovative practices in professional positioning, competency frameworks, and communication strategies, it explores the identity crises and developmental pathways confronting this professional group.Research indicates that newspaper presenters have transcended the traditional media role of mere 'mouthpiece', evolving into a triple identity framework comprising 'information intermediary, ecosystem co-builder, and value transmitter'. This transformation fundamentally represents an adaptive evolution of professional functions within the context of reconfigured communication authority.