Erratum: Whanau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand

It has come to the attention of the publisher that the article, Hayward, B., Antric, T., Vermillion Peirce, P. and Reeder, T.A. (2025), “Whanau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand”. Journal of Social Marketing, Vol. ahead-of-print No. ahead-of-print, Link to the cited article., was published with an error in the title and purpose statement, despite the authors’ request at proof stage. In both instances “Whanau” should read “Whānau”.The correct title is “Whānau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand”.The correct purpose statement should read:Purpose – This paper aims to evaluate the F.A.S.T. stroke social marketing campaign in Aotearoa New Zealand using a culturally responsive approach, examining how whānau (extended family) decision-making processes influence campaign effectiveness for Māori and Pacific communities.The publisher sincerely apologises for this error.