From road waiting to road leading: can toll-road marketing strategies make a difference for truck drivers under uncertain travel times?

Key Points

• Toll-road marketing strategies can significantly improve travel times for truck drivers under uncertain conditions.
• Findings highlight that effective communication of travel time can alter driver behavior and route choices effectively in real-time.
• Observational analysis evaluating different toll-road marketing strategies provides deeper insights into their impacts on travel behavior.
• The approach supports better route planning and efficiency for truck drivers facing uncertain travel times.