It has come to the attention of the publisher that the article by Ruberti M and La Martina A (2025), “Alcohol-free branding in formula one: stealth marketing strategy or something more?” International Journal of Sports Marketing and Sponsorship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSMS-04-2025-0135, was published with a typo in the title.The title should read: “Alcohol-free branding in Formula One: stealth marketing strategy or something more?”This error was introduced during the article publication process, for which the publisher apologises.
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International Journal of Sports Marketing and Sponsorship
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A Fri, study studied this question.
www.synapsesocial.com/papers/69a75f0bc6e9836116a2a265 — DOI: https://doi.org/10.1108/ijsms-01-2026-0043