Strategic and Everyday Innovative Narratives:Translating Ideas into Everyday Life in Organizations

The aim of this article is to advance the concept of collaborative innovation by an interpretative approach to study the micro-level implementation process of innovation. The article explains the role of the translation of ideas, demonstrating how narratives play an important role for employees in making sense of innovative ideas in everyday practice. An empirical case is offered to demonstrate how two types of innovation narratives emerge: strategic and everyday narratives through involvement of spokespersons and employees. These findings suggest that an advanced understanding of the roles of different narratives is required in future studies of innovative organizations.