Brewing an Assortment of Responses to Institutional Logics

Key Points

• Responses to alcohol-related harm vary significantly among Carlsberg's five units, indicating institutional complexity.
• The study identifies four response models: separation, co-existence, industry bricolage, and organizational bricolage.
• Analysis of institutional logics reveals how each unit interprets and responds to organizational challenges.
• Understanding these varied responses may help in addressing complex social issues within organizations.

Abstract