Governance challenges in leveraging Olympic Games for region branding

Key Points

• Region branding can significantly shape perceptions and attract visitors to host cities, enhancing economic impact.
• Stakeholder engagement is crucial for successful event management, with diverse interests needing alignment to overcome governance challenges.
• The analysis identifies critical governance elements, such as policy frameworks and collaborative strategies, for maximizing Olympic events' branding potential.
• Highlights the importance of understanding local contexts and governance dynamics to effectively leverage the global stage of the Olympics.