Navigating AI and chatbotapplications in education andresearch: a holistic approach

Purpose – This study aimed to identify factors influencing AI/chatbot usage in education and research, and to evaluate the extent of the impact of these factors. Design/methodology/approach – This study used a mixed approach of qualitative and quantitative methods. It is based on both primary and secondary data. The primary data were collected through an online survey. In total, 177 responses from teachers were included in this study. The collected data were analyzed using a statistical package for the social sciences. Findings – The study revealed that the significant factors influencing the perception of the academic and research community toward the adoption of AI/interactive tools, such as Chatbots/ChatGpt for education and research, are challenges, benefits, awareness, opportunities, risks, sustainability and ethical considerations. Practical implications – This study highlighted the importance of resolving challenges and enhancing awareness and benefits while carefully mitigating risks and ethical concerns in the integration of technology