Inducing state mindfulness increases sustainable consumer behavior intention through enhancing perceived self-diagnosticity: the moderating role of self-signal strength

Key Points

• Mindfulness significantly increases sustainable consumer behavior intentions, supporting stronger purchasing choices.
• The primary effect shows a notable increase in sustainable intentions, particularly when self-diagnosticity is enhanced.
• Analysis focuses on how mindfulness influences consumer behavior through the lens of self-diagnosticity and signal strength.
• These findings suggest mindfulness practices may encourage sustainability, requiring further studies in real-world contexts.