Situated isomorphism: institutional logics and the interpretive dynamics of municipal digital transformation

Purpose This article develops a situated conceptual model that reinterprets institutional isomorphism in municipal digital transformation. It addresses the limitations of classical institutional theory by emphasizing interpretive agency, institutional multiplicity and legitimacy construction within structurally constrained local governance settings. Design/methodology/approach Building on institutional logics theory, this study conceptualizes municipalities as embedded in pluralistic fields shaped by bureaucratic, democratic, market and digital logics. It integrates prior research on municipal digital transformation and institutional isomorphism with insights from institutional work and sensemaking to construct a situated model of isomorphic response. Findings The model identifies three mechanisms – symbolic mandates, legitimacy signaling and localized normative referencing – through which municipalities interpret and navigate coercive, mimetic and normative pressures. These mechanism reveal digital transformation as a performative and context-dependent process, explaining variation in organizational change trajectories. Research limitations/implications As a conceptual article, empirical validation remains for future research through comparative and longitudinal studies. Practical implications Municipal leaders can apply the model to design reflexive transformation strategies aligned with local logic constellations. Social implications Understanding legitimacy construction fosters inclusive, participatory and context-sensitive public innovation. Originality/value The article reconceptualizes isomorphism as an interpretive and logic-mediated phenomenon, advancing institutional and change theory by highlighting symbolic and discursive dimensions of public sector transformation.