Report of the 1960 President.

Abstract The major objectives of the American Accounting Association were stated in 1935 as the encouragement and promotion of research in accounting principles and the study of accounting as a management device, and publication of such work and improvement in methods of instruction. Maintenance or increase in the size of the membership is important for extension of the influence and prestige of the Association and for providing adequate funds to carry on its operations. The increasing size of the Association and the absence of a permanent national office structure cast a heavy burden upon the officers and committees. Consequently, it is necessary that accountants review their methods of operation and improve and streamline them. Individual members have made a substantial contribution in the area of research and publication. Some one hundred and sixteen articles, some with co-authors, and seventy-two book reviews were published in "The Accounting Review." A new and extremely attractive membership brochure was designed. Substantial credit should go to the several persons who worked on it, especially James Rosseli and Paul Walgeribach who brought it to completion for distribution late in 1960.