What question did this study set out to answer?

To explore how social media influencers shape customer expectations and experiences in restaurants.

April 4, 2026Open Access

Role of Social Media Influencers in Shaping Customer Expectations and Actual Dining Experience in Coimbatore City Restaurants

Key Points

To explore how social media influencers shape customer expectations and experiences in restaurants.
Analyzed social media content from Instagram and YouTube.
Conducted surveys on consumer perceptions of dining influenced by social media.
Evaluated the impact of visual content on dining choices.
Influencers significantly enhance customer expectations regarding dining experiences.
Visual content shared by influencers strongly affects restaurant selection.
Consumer perceptions are notably shaped by social media engagement with influencers.

Abstract

The growth of digital media has significantly transformed consumer behaviour, especially in the way people search for information and make dining decisions. Social media platforms such as Instagram and YouTube have become major sources of information for food and restaurant choices. Influencers play a key role in this space by sharing visually appealing content about food, ambience, and dining experiences, which strongly influence customer perceptions and restaurant selection.

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Authors

Dr. C. MAYILSAMY

HARSITHAA R

SHRUTHI R

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Role of Social Media Influencers in Shaping Customer Expectations and Actual Dining Experience in Coimbatore City Restaurants

Key Points

Abstract

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