Correction: Does cultural identity catalyze behavior? A TAM-based study on museum cultural creative products consumption in China

Key Points

• The aim is to examine how cultural identity influences behavior regarding museum cultural creative products in China.
• Application of the Technology Acceptance Model (TAM)
• Analysis of consumer behavior data
• Focus on museum cultural creative products
• Identified a connection between cultural identity and consumer behavior
• Demonstrated significant effects on the consumption of cultural products

Abstract