Social Media Intervention Based on the Information-Motivation-Behavioral Skills Model Promotes HIV Testing and Reduces High-Risk Behaviors Among Men Who Have Sex With Men in Resource-Limited Settings in China: Randomized Controlled Trial

Puntos clave

• To evaluate the effectiveness of a social media intervention based on the IMB model in promoting HIV testing and reducing high-risk behaviors.
• Randomized controlled trial design
• Intervention involved social media engagement
• Targeted men who have sex with men
• Assessment of HIV testing rates and behavioral changes
• Increased HIV testing coverage among participants
• Decreased reports of high-risk behaviors
• Improved knowledge about AIDS
• Enhanced self-efficacy regarding safer sex practices

Resumen