What question did this study set out to answer?

To explore how social media food influencers affect the purchase intentions of Millennials and Gen Z.

April 10, 2026Open Access

Posts to Plates: Power of Social Media Food Influencers in Driving Millennial and Gen Z Purchase Intention

Key Points

To explore how social media food influencers affect the purchase intentions of Millennials and Gen Z.
Analyzed data on social media campaigns
Identified key influencers in food niche
Evaluated engagement metrics and purchase intent correlations
Higher engagement with food influencers correlates significantly with increased purchase intentions
Millennials show greater influence from food-related posts than Gen Z
User-generated content enhances trust and perceived value among both groups

Abstract

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Authors

R. Akshaiya

Dr. A. Vickram

Journals

INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS

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Building similarity graph...

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Posts to Plates: Power of Social Media Food Influencers in Driving Millennial and Gen Z Purchase Intention

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

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