Exploring the nexus of sustainability and entrepreneurship: a bibliometric study of green entrepreneurial orientation in SMEs

This study explores the emerging trends of green entrepreneurial orientation through a comprehensive bibliometric analysis, aiming to provide a structured overview of the existing research landscape and identify key trends, themes, and research gaps. As environmental sustainability becomes increasingly critical in the business context, entrepreneurs are adapting their strategies to align with green principles. This paper utilises the Scopus database to retrieve all the documents and research about GEO that are accessible in the database from 1984 to 2024. In addition, the VOS viewer software is utilised to see the primary patterns. A total of 117 papers were retrieved from the Scopus database throughout the study period, utilising various keywords associated with the GEO. The analysis utilises sophisticated bibliometric approaches to visually represent the conceptual framework of GEO research, uncovering patterns of collaboration, theme groupings, and the progression of fundamental ideas throughout time. The results of this bibliometric analysis enhance the existing knowledge on green entrepreneurial orientation, providing academics, practitioners, and policymakers with a detailed comprehension of the current status of the area and new directions for further investigation.