Unveiling slut-shaming: Exploring the interaction of social and linguistic dimensions

Slut-shaming is a discriminatory practice that targets individuals who deviate from traditional gender norms, regardless of their gender identity, sexual orientation, behaviour, or appearance. Offensive terminology is considered a ‘performative act’, actions that create and shape social realities. In this context, language and labels serve as instruments of social control and regulation, not merely describing reality but actively reinforcing and legitimising specific groups and categories. This article aims to explore potential processes for positive resignification of terms and representations associated with the label ‘slut’. A sample of 26 participants were recruited to participate in focus groups to explore their experiences of slut-shaming. Using discourse analysis, the article delves into offensive terminology, examining how it reflects and reinforces symbolic power relations. By exploring the symbolic meaning of insults directed at both genders, the study aims to reveal the interplay of power, dominance, and resistance in linguistic interactions, providing a deeper understanding of how slut-shaming operates within this cultural framework. The analysis reveals elements specific to the offensive terminology used in slut-shaming, drawing both on participants’ personal experiences and theoretical frameworks. The findings emphasise that slut-shaming victimisation is not a uniform experience; rather, it is shaped by various social and cultural factors. Participants’ narratives reflected the intricate emotional conflicts they experience, stemming from pervasive cultural norms that influence identity formation through the use of derogatory language. These cultural patterns contribute to internalised struggles, revealing how offensive language plays a pivotal role in reinforcing gendered power structures and allows the perpetuation of slut-shaming.