Abstract Introduction Vibrators are widely used sexual wellness devices, yet real-world data on how adults use them and what features they prefer remain limited. As sexual health technology grows more advanced-with new device types, patterns, and customizable settings-it is important to understand current user habits and expectations. This information can help clinicians provide better guidance, support product innovation, and ensure that sexual wellness tools reflect the needs of diverse users. Objective To characterize the demographics, usage habits, and customization preferences of adult vibrator users in order to better understand real-world patterns of sexual wellness device use. Methods An anonymous online survey was distributed via social media and professional networks between 2024–2025. Information collected included demographics, frequency of vibrator use, solo or partnered vibrator use, device type, settings used, and desired features. Descriptive analysis was used to analyze the responses. Results Of 108 respondents, 82.2% identified as female and 17.8% as male. The majority (71%) were aged 26 to 45 years, and 60% held graduate or professional degrees. Nearly 90% reported vibrator use, with 8% using a vibrator daily, 18% weekly, 26% monthly, and 42% rarely. Most respondents were aware of vibrators before age 25 and used them primarily for self-pleasure (73%), while 36% reported partnered use. The most common devices were bullet, rabbit, and suction-based vibrators. Most participants reported using one to three unique settings per session while 51% expressed a desire for greater customization, particularly improved intensity control, rhythmic variation, or more intuitive design. Conclusions Vibrator use is highly prevalent among educated adults and represents a significant component of sexual health. Users demonstrate a growing interest in personalization and adaptive technology, emphasizing the importance of innovation and patient-centered development of sexual wellness devices. These insights can guide clinicians, educators, and manufacturers toward more inclusive and evidence-based approaches to the promotion of sexual health. Disclosure Any of the authors act as a consultant, employee or shareholder of an industry for: AbbVie, Botox, Coloplast.
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Alexandra Dubinskaya
Mushka Kaye
Karyn S. Eilber
The Journal of Sexual Medicine
Cedars-Sinai Medical Center
Western University of Health Sciences
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Dubinskaya et al. (Sun,) studied this question.
www.synapsesocial.com/papers/69d895ea6c1944d70ce07206 — DOI: https://doi.org/10.1093/jsxmed/qdag063.051