Global Insights Into Confidence and Self-perception in Aesthetic Medicine: A 15 Country Survey Analysis

Abstract Background Nonsurgical aesthetic treatments have been found to improve patient confidence; however, the interplay of aesthetic treatments and patient attitudes is not fully understood. Objectives To further characterize the role of confidence and self-perception in the decision to pursue aesthetic treatments and in patient experience of outcomes. Methods A total of 15 155 adults from 15 countries were recruited to participate in a device-agnostic online survey. Qualified participants were adults 21-70 years of age who had an aesthetic treatment in the past 12 months or would consider one in the next 24 months. Results Respondents reported a mismatch between their inner self and outward appearance, which may influence self-perception and social interactions. Individuals viewed aesthetic treatments as more than appearance enhancements, and many considered aesthetic treatments to be acts of self-care and empowerment, integrating them into their regular beauty routines. The strongest influence on individuals’ self-image was close personal relationships, while societal norms and social media played a secondary role. Conclusions Results suggest that confidence derived through aesthetic treatments can shape self-perception and social well-being; moreover, the decision to obtain aesthetic treatment is not at odds with self-confidence and can be an empowering experience.