Does Changing the Context of Use Change the Value Proposition of CiPA ?

Key Points

• The aim is to investigate whether changing the context of use alters the value proposition of CiPA.
• Analyzed different contexts in which CiPA can be applied.
• Conducted market analysis to assess perceived value changes.
• Engaged stakeholders to gather insights on value perception.
• Identified varying perceptions of value based on different contexts.
• Demonstrated that context significantly influences stakeholder engagement.
• Showed potential market opportunities based on adjusted value propositions.

Abstract