Between Surveys and Depth: How AI Is Rewiring Qualitative Research

Key Points

• The aim is to explore the role of AI in reshaping qualitative research methodologies.
• Interview with founders of xelper about their company and its mission.
• Discussion of AI applications in qualitative research.
• Analysis of market research techniques influenced by AI.
• AI enhances the efficiency of qualitative market research processes.
• New approaches to data analysis emerge with AI integration in research.
• Qualitative insights become more robust through AI-driven methodologies.

Abstract