Predicting customer loyalty in Indias service aggregator market: the influence of service quality, reputation, and demographics within a moderated mediation model

Key Points

• The aim is to understand how service quality, reputation, and demographics influence customer loyalty in India's service aggregator market.
• Analyzed customer feedback and service metrics
• Employs moderated mediation model
• Focus on various demographic segments in India
• Higher service quality correlates positively with customer loyalty
• Reputation significantly influences customer perceptions
• Different demographics exhibit varying loyalty responses

Abstract