Traditional Crafts and Local Economic Development: An Empirical Study of Trade and Marketing Linkages

Traditional Crafts and Local Economic Development: An Empirical Study of Trade and Marketing Linkages Dr. Rajni Y. Kshirsagar Assistant Professor, Hirachand Nemchand College of Commerce (Autonomous College), Solapur Dr. Pritam P. Kothari Associate Professor & HoD, Hirachand Nemchand College of Commerce (Autonomous College), Solapur Manali S. Mhetre Assistant Professor, Hirachand Nemchand College of Commerce (Autonomous College), Solapur Abstract Traditional crafts play a vital role in strengthening local economies by generating employment, preserving cultural heritage, and supporting community-based livelihoods. The sustainability of traditional craft sectors has been increasingly challenged by globalization, competition from industrial products, and limited access to wider markets. This study examines the role of traditional crafts, trade networks, and marketing strategies in promoting local economic development. Primary data were collected from 120 respondents, including artisans, traders, and sellers, through a structured questionnaire. The analysis employed both descriptive and inferential statistical tools, including mean score ranking, Chi-square test, and independent sample t-test. The findings reveal that effective marketing practices and strong trade linkages significantly contribute to income growth and employment generation. Furthermore, government and institutional support were found to positively influence economic outcomes. The study concludes that strengthening marketing channels, improving trade networks, and enhancing policy support are essential for sustaining traditional crafts and promoting inclusive local economic development. Keywords: Traditional crafts, local economy, trade, marketing, artisans, economic development