Impacts of Road Accidents on Digital Commerce and E- Business in India

Abstract Road accidents are catastrophic phenomenon and creating a challenge worldwide. Every year millions of people suffered in road accidents. Despite all exercise many countries have an upward trend in numbers of road accidents, fatalities and serious injuries. Developing countries around the globe suffered more due to many factors such as, road network, population, awareness, number of vehicles and fitness, enforcement adequacy and emergency trauma care facilities. India is the most populated developing country having second largest road network after USA. As compared to 2022 in year 2023 number of road crashes or accidents, associated fatalities or casualties and severe injuries are significantly increased. There are noticeable socio-economic impacts of losses involved in road accidents. It is speculated that annually economic losses due to road accidents India converts significant GDP loss near about 3%.There are different types of effects of road accidents as per digital commerce and e-business are concern,. Safety of drivers, associated vehicles, damage of goods and delay in delivery is major impact of road accidents on Digital Commerce and E- Business. Therefore, Road accidents can affect the digital commerce and E- Business by supply chain disruptions or logistics, increasing operational cost and most crucial damage to reputation or brand value. Road safety or traffic safety is a global problem and included Sustainable Development Goal (SDG) by United Nation. Out of 17 SDG, two i.e. SDG 3.0 and 11.0 emphasize about road safety. SDG 3.0 reveals Good Health and Well Being while SDG 11.0 is about Sustainable cities and communities. Developing countries like India have to achieve all these goals to fulfill the requirement of target Viksit Bharat 2047. If road accidents and their severity controlled then D- commerce and E- Business will more efficiently contribute in Indian national GDP.