A Study on the Supply–Demand Relationship of Cultural Ecosystem Services in the Changbai Mountain Tourism Area

Cultural ecosystem services (CES) provide non-material benefits that support human well-being and motivate ecosystem conservation, yet their subjectivity and spatial ambiguity complicate quantitative assessment and management. Taking the Changbai Mountain tourism area as a case, we adopted the ecosystem service matrix method to assess the CES supply score based on the natural system and human system. The service coverage density was obtained through accessibility, thereby quantifying the available supply index for each tourist source area. In addition, we quantified CES demand using a questionnaire survey. Demand for 10 CES types was measured via preference ranking and integrated with the entropy weight method; statistical analysis and GIS mapping were used to examine spatial patterns and influencing factors. Results show that: (1) The overall CES demand in the Changbai Mountain tourism area exhibits clear spatial differentiation, with higher demand in the central and eastern regions and lower demand in the northwest. High-demand areas are mainly concentrated in cities relatively close to the Changbai Mountain tourism area. (2) Among individual CES, recreation (r = 6.58), natural landscapes (r = 6.35), and aesthetic value (r = 6.19) receive the highest demand, and demand structure is significantly associated with occupation, education level, consumption level, and spatial distance. The results indicate that cultural services dominated by knowledge-based services are significantly positively correlated with educational level (r = 0.549, p < 0.001). (3) CES supply capacity shows strong seasonal fluctuations, and is frequently overloaded during peak seasons, leading to prominent supply–demand conflicts; with the exception of Shenyang, Dalian, Jilin and Anshan, the other 17 cities exhibit supply–demand imbalance. By integrating multiple CES types and multiple drivers, this study reveals spatial matching patterns of CES supply and demand in a complex mountain ecotourism region and provides evidence to support ecotourism management, service capacity improvement, and sustainable development.