= 471) among individuals currently experiencing depressive symptoms. The refined PRIA model accounted for 54.8% of the variance in avoidance intention, with attitudes toward avoidance and avoidance-related subjective norms serving as the strongest predictors of avoidance intention. Furthermore, cognitive load and anticipated regret over seeking information were found to be positively related to avoidance. These findings highlight the importance of affective and cognitive predictors and suggest that addressing social norms, attitudes, and regret over seeking may be key to reducing information avoidance and narrowing the mental health treatment gap.
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Elena Link
Anna Freytag
Health Communication
Johannes Gutenberg University Mainz
Hanover University of Music Drama and Media
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Link et al. (Mon,) studied this question.
www.synapsesocial.com/papers/69fadaab03f892aec9b1e6ab — DOI: https://doi.org/10.1080/10410236.2026.2666889